๐Ÿš€ Admissions Open: 11-Month Master's in Digital Business · 100% Placement Assurance · 2-Mo Paid Internship.
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๐Ÿš€ 11-Month Post Graduate Program · Full-Time & Executive Hybrid

Master's in
Digital Business
& Marketing Strategy

The high-impact, outcome-focused alternative to a traditional 2-year MBA. Master advanced performance marketing, data intelligence, omnichannel growth, and CMO leadership with 100% placement assurance and live client ad budgets.

11 Months
Fast-Track PG
2 Months
Paid Internship
₹6.5L - 15L
CTC Range
100%
Placement Assurance
๐ŸŽ“ For Graduates & Working Professionals

Apply for Executive Screening

Speak directly with program mentors to assess eligibility and career transition paths.

Target Profiles

Who is this Master's Program Designed For?

Whether transitioning careers or accelerating into high-growth leadership, this program fast-tracks your trajectory.

Recent College Graduates

Graduates with BA, B.Com, BBA, BCA, or B.Tech degrees who want high-paying modern corporate roles instead of low-growth entry jobs.

Working Professionals

Professionals with 0 to 3 years in sales, IT, support, or banking looking to switch into high-demand growth marketing and strategy roles.

Family Business Next-Gen

Next-generation business owners aiming to digitize traditional manufacturing, retail, or wholesale businesses into direct-to-consumer powerhouses.

Agency & Startup Founders

Entrepreneurs who want to master end-to-end performance marketing, client servicing, team hiring, and agency P&L management.

Smart Career Choice

Traditional MBA vs. Lime Master's in Digital Business

Save 13 months and ₹15+ Lakhs while mastering high-income, recession-proof digital skillsets.

Decision Metrics Traditional 2-Year MBA College Lime 11-Month Master's Program
Program Duration 24 Months (2 Full Years of lost earning potential) 11 Months (Intensive, immersive, fast-track to high income)
Practical Ad Spend ₹0. Heavy on textbook theory, case studies from 1995. ₹1,50,000+ real client ad budgets deployed by students.
Internship Structure Optional or self-sourced, often unpaid or clerical. 2-Month Mandatory Paid Industry Internship with top brands.
AI & Automation Stack Little to none. Outdated spreadsheets and PowerPoint slides. Full mastery of 60+ tools: Meta Ads, GA4, SQL, Make.com, Claude, Midjourney.
Tuition Fee & ROI ₹10,00,000 - ₹25,00,000 with 5 to 7 year loan payback. Fraction of the cost with full ROI recoverable within 6โ€“10 months of placement.
Placement Support Generic campus recruitment with mass service firms. 100% Placement Assurance with specialized agencies & D2C brands.
Academic Rigor

11-Month Term-by-Term Architecture

A high-octane 4-term curriculum moving from technical performance execution to strategic leadership and enterprise campaigns.

Term 1: Performance Ads & Analytics Core

Months 1โ€“3
  • Meta Ads Engineering: Advanced CBO scaling, dynamic catalog ads, conversion API, attribution windows.
  • Google Ads Mastery: Search intent matching, Performance Max, YouTube video action campaigns.
  • Web Intelligence & GA4: Custom explorations, conversion funnels, Looker Studio automated client reporting.
  • Conversion Rate Optimization: Heatmap behavior teardowns, A/B landing page testing frameworks.
Term 1 Milestone

Deploy real ad spend across Meta & Google Ads with verified ROAS > 3.5x for partner businesses.

Term 2: Inbound Growth, MarTech & AI Automation

Months 4โ€“6
  • Technical & AI SEO: Core Web Vitals, entity-based search optimization, generative search engineering.
  • E-Commerce & D2C Architecture: High-conversion Shopify setup, apps ecosystem, marketplace optimization.
  • Marketing Automation Workflows: Klaviyo retention flows, WhatsApp CRM with Wati, Make.com triggers.
  • Generative AI for Marketing Leaders: Custom GPTs, automated content workflows, Midjourney ad pipelines.
Term 2 Milestone

Build an automated lead retention and sales engine generating recurring organic revenue.

Term 3: Business Strategy & Executive Capstone

Months 7โ€“9
  • P&L & Unit Economics: Blended ROAS, CAC:LTV ratios, contribution margin modeling, burn management.
  • Digital Agency Operations: Client pitching, commercial contracts, team management, billing retainers.
  • Go-To-Market (GTM) Strategy: Launching new products, category creation, enterprise sales frameworks.
  • Enterprise Live Capstone: Manage a live ₹1,50,000 marketing campaign for a corporate client.
Term 3 Milestone

Present executive campaign outcomes and ROI to an external board of marketing directors.

Term 4: 2-Month Paid Internship & Placements

Months 10โ€“11
  • Guaranteed Paid Internship: 2 months full-time on-site/remote internship with established brands.
  • Leadership Placement Drives: Direct executive interviews for Manager and Specialist positions.
  • Portfolio & LinkedIn Optimization: Case study documentation, personal branding, salary negotiation.
  • 100% Placement Assurance: Dedicated placement manager until an offer letter is finalized.
Term 4 Milestone

Transition directly from paid internship into a full-time management or growth role (₹6.5L - ₹15L CTC).

Enterprise Tech Stack

Master 60+ AI & Enterprise Growth Tools

Equip yourself with tools used by Fortune 500 digital marketing teams and hyper-growth venture brands.

Meta Ads ManagerPaid Social
Google Ads 360PPC & Search
GA4 EnterpriseData Analytics
Semrush ProOrganic Strategy
Shopify PlusE-Commerce Ops
HubSpot CRMInbound Growth
KlaviyoEmail Marketing
Make.comAutomation
Looker StudioBI Visualizations
ChatGPT PlusAI Marketer
Claude AIStrategy Analysis
MidjourneyAI Creative Studio
Wati WhatsAppConversational AI
HotjarCRO & Heatmaps
Tableau / PowerBIBusiness Intelligence
Figma ProUI & Creatives
Campus Experience

Life Beyond Classroom at Lime

From interactive workshops to live campaign war-rooms, experience learning that goes beyond the classroom.

Live Career Mentorship at Rajkot Campus
Hands-on Module Workbooks
Campaign Strategy War Room with Paras Patel
Lime Student Cohort & Faculty Celebration
Live Ads Campaign Teardown on Smart Screen
Rajkot Live Classroom Session
Student Community & Celebratory Gathering
Instructor-Led Digital Session
Marketing Architecture Whiteboard Strategy
Program Clarity

Frequently Asked Questions

Everything you need to know about the Master's in Digital Business PG Program.

It is an 11-month full-time postgraduate program designed for graduates and young professionals. It covers advanced performance marketing, data intelligence, marketing automation, e-commerce scaling, P&L management, and brand strategy, backed by a mandatory 2-month paid internship and 100% placement assurance.

Candidates must hold a Bachelor's degree (or be in their final semester of graduation) in any disciplineโ€”such as BBA, B.Com, BA, BCA, B.Sc, or B.Techโ€”with at least 50% aggregate marks. Working professionals with 0 to 3 years of work experience are also eligible.

We provide guaranteed placement support through our network of 110+ hiring partner agencies and D2C corporate brands. Students complete a mandatory 2-month paid internship in Term 4, build verified portfolio dashboards, and receive direct interview opportunities until they secure a confirmed job offer.

Yes. We offer 0% interest monthly installment (EMI) plans in partnership with leading financial institutions. Early applicants and high scorers in our personal interview are also eligible for merit scholarships up to ₹40,000.

Fast-Track Your Marketing Leadership Career

Schedule a 1-on-1 career consultation with our senior faculty in Rajkot to evaluate your profile and map out your placement roadmap.

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