Campus Experience
Life Beyond Classroom at Lime
From interactive workshops to live campaign war-rooms, experience learning that goes beyond the classroom.
Stop studying 15-year-old textbook theory. Master performance marketing, generative AI tools, e-commerce operations, and unit economics while building real digital businesses from Semester 1.
Get detailed semester modules, fee breakdowns, and scholarship criteria.
Whether you want to launch a funded venture, join India's fastest-growing D2C brands, or secure a recognized 3-year university degree, select the track aligned with your ambition.
A venture-first, practical program at Lime's Rajkot Campus. Build live e-commerce stores, run campaigns with real ad budgets, and learn direct unit economics from founders. Can be pursued alongside external university degrees.
A structured 3-year undergraduate degree curriculum combining formal university business education with Lime's cutting-edge digital marketing, performance advertising, and AI automation labs.
Why modern students choose practical digital business degrees over outdated textbook curricula.
| Parameters | Traditional B.Com / BBA College | Lime Bachelor's in Digital Business |
|---|---|---|
| Curriculum Currency | Outdated textbooks revised once every 5–10 years. Zero mention of modern AI or MarTech. | Dynamic industry curriculum updated every 6 months with real-time algorithm shifts. |
| Practical Experience | Theoretical assignments, rote memorization, and pen-and-paper exams. | ₹1,00,000+ live ad spend, real client campaign teardowns, and portfolio projects. |
| Software & AI Stack | Basic Microsoft Word & Excel. | Hands-on mastery of 60+ industry tools: Meta Ads, GA4, Shopify, Make.com, ChatGPT, Midjourney. |
| Faculty & Mentors | Academic professors who have never run a digital ad or built an online business. | Practicing digital marketing directors, agency founders, and senior growth consultants. |
| Venture Incubation | None. Entrepreneurship is only taught as definitions from a textbook. | Launchpad Startup Incubator: Pitch your venture to Angel Investors and raise capital. |
| Career Outcomes | Generic entry-level clerical jobs (₹15,000 - ₹20,000/mo) with massive underemployment. | High-demand roles (₹4.5L - ₹12L CTC) in Performance Marketing, D2C Ops, and Brand Management. |
From core creative and digital skills to full-scale performance funnels, unit economics, and venture launch.
Design and launch a live personal brand website and publish 5 high-converting ad creative sets.
Rank 3 target keywords on Google page 1 and build a 10,000+ reach social media community.
Deploy real ad spend on Meta & Google Ads with verified ROAS > 3.0x for real partner brands.
Launch a complete live Shopify D2C brand and generate 100+ paid customers within 30 days.
Acquire a real business client, pitch a full-funnel growth roadmap, and manage an active retainer.
Final placement into top growth roles or venture incorporation with seed mentor support.
Graduate with hands-on command over the exact tools leading growth marketing agencies and venture-funded startups use every day.
From interactive workshops to live campaign war-rooms, experience learning that goes beyond the classroom.
Eligibility: 10+2 from any recognized board (CBSE, ICSE, GSEB, NIOS) with minimum 50% marks. Any stream (Commerce, Science, Arts) is eligible.
Complete our online inquiry form with your 10th and 12th academic credentials and track preference.
Take the 30-minute online Lime Digital Aptitude Test (LDAT) measuring logical reasoning and digital inclination.
A 1-on-1 interview with senior mentors to understand your career ambitions and verify cohort suitability.
Selected applicants receive an offer letter. Secure your seat with merit scholarship adjustments and EMI setup.
Everything you and your parents need to know about the Bachelor's in Digital Business Program.
It is an intensive 3-year undergraduate program where students learn modern business by actually building digital businesses. Instead of memorizing obsolete textbooks, you study performance marketing, AI automation, e-commerce, web analytics, and venture finance through real projects, live ad budgets, and hands-on computer labs.
The University-Aligned Track is for students seeking a formal, accredited 3-year Bachelor's degree curriculum integrated with Lime's digital marketing and AI labs. The Industry-Aligned Track is a high-intensity founder and operator track focused purely on venture building, client campaigns, and high-paying agency placements, which can be pursued alongside external distance or college degrees.
Any student who has passed (or is currently appearing for) 12th standard from any stream (Commerce, Science, or Arts) with at least 50% aggregate marks is eligible. No prior coding or marketing experience is required—we teach everything from the absolute basics up to advanced execution.
Yes. Merit scholarships up to ₹50,000 are awarded based on 12th board marks and performance in the Lime Digital Aptitude Test (LDAT). We also provide flexible monthly EMI schemes with 0% interest to make tuition easily manageable for parents.
Graduates step directly into roles like Performance Marketing Specialist, D2C E-Commerce Brand Manager, Growth Marketer, SEO Specialist, Social Media Strategist, or start their own digital agency or venture. Starting packages typically range between ₹4.5 LPA and ₹12 LPA depending on portfolio performance.
Complete the form to receive the detailed 3-year curriculum prospectus and speak with our admissions team.